Nike SB
Embracing accessibility in Nike SB
Celebrating the best of skate culture by creating a more inclusive, accessible, and original site.
Roles
I worked with and presented to an internal team and the primary client directly. The internal team included:
Strategy & UX Design
Experience Design Dir.
UX Designer (my role)
Design
Digital Creative Director
Digital Designer
Development
Technical Director
Principal Developer
Project Management
Senior Producer
Process
The Nike SB site is a cultural site. It offers insights into specific athletes, videos of impressive moves, and highlights of significant and meaningful programs such as "Skate Like a Girl" and the "Why So Sad?" project, another project I had the privilege to work on.
As a remote/hybrid team, we communicated primarily via online tools, scheduling meetings when necessary.
Initial Site Review
Full Site Review
Exploration
After pulling out examples of the issues and categorizing them by type, we started exploration into potential solutions.
Recommendations & Testing
We organized documentation and reviewed the recommendations with the client in detail.
We also provided the tools necessary for the Nike team to easily apply accessible color combinations going forward, removing the need for them to individually identify workable combinations for each element (especially tricky with animated elements!).
After approval, updates were submitted to Dev. We tested the elements individually and collectively to ensure all updates worked cohesively as planned.
Conclusion
The review of the Nike SB site was extremely detail-oriented, creative, and meaningful. We were able to experiment with ways to be both clear and playful, intuitive and unique, and colorful but readable.
Chris Dukeminier, Global Brand Director, sums up the Nike SB site in a few words.
